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SALONS | SPAS | THERAPISTS | STYLISTS | OTHERS
Optimizing for the Search Engines
This page explains steps that have been taken to address the issue of search engine placement for both the business homepages and this site. Optimization requirements are evolving and now demand the regular attention of all hosts and webmasters.
This system has been permanently configured with meta tags and rewrite rules that
address specific requirements for search engine compliance. The goal is to provide
both beautybyus.com and the business members with the best possible rank in the
major search engines.
New and emerging search engine technology now requires every web site to meet these
requirements in order to maintain a good standing in the search engine results (SERPs).
Any number of factors can reduce or enhance a site's placement in the SERPs and
placement is neither guaranteed nor permanent.
1. Preventing Duplicate Content
Search engines regard duplicate content as a form of spam. An example would be two different URLs pointing to the exact same page.
This system generates two URLs for each homepage:
1) an internal reference by sid number (sid=x)
2) a sub domain prefix assigned by each owner
To eliminate the possibility of both URLs being indexed by the search engines they have been denied access to the sid=x URL. They do, however, have complete access to the sub domain assigned to each homepage by the owner:
i.e. http://magic.beautybyus.com
2. Do Not Follow Sub Domain Links
Each homepage includes the meta tag "NOFLLOW" rule which tells the search engines to index and cache that homepage, but to then stop and not follow any links contained on that homepage. This also applies to these system pages where the internal URL might become visible to a search engine.
This protects the main site from being indexed by as many times as there are active homepages, but still allows the indexing of that business member's homepage.
3. Rewriting Expired Sub Domains
In the past, expired sub domains and extraneous URLs were finding their way into the search engines. This has been corrected by rewriting outdated and extraneous URLs with htaccess rules.
Some rewrite rules will be dropped from the htaccess file once that URL disappears from search engine cache and is no longer needed as a rewrite rule.
4. Business Member Web Sites
Business members who have their own web site and who link into the appointment system from their site can use any system links without fear of creating duplicate content.
However, site owners may want to use meta tags that prevent search engines from indexing, caching or following links from their pages as they see fit.
5. Indexing New Homepages
Each new business member's sub domain is manually entered into the main Google Sitemaps of this domain beautybyus.com. This is done to alert googlebot that a new sub domain exists and to expedite the indexing process.
One other link to that sub domain is inserted into these pages for other robots. All business members are welcome to post a third link in the free advertisement section of the Hair Say forum.
All business members are also welcome to publish their sub domain at other web sites as they see fit.
Having links published at a domain with related content is always a good thing. |
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