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SALONS | SPAS | THERAPISTS | STYLISTS | OTHERS
Marketing Your Homepage
When you set up your homepage you can select a unique domain
prefix. That web address can be used on business cards, store
fronts, teflon signs and anywhere you think it will be effective.
Use a short prefix. Search engines pay little attention to URL
names and a short prefix will make it easier for people to remember
and type into their browsers.
These homepages rank well in the search engines in
part because the unique identifier precedes the dot com.
The system also inserts the business name into the meta tags
and title of the homepage document. So when naming your business
use keywords in this type of order for better ranking in the
search engines.
Betty's Hair and Beauty
Salon : New York City
or
Mobile Spa Service Toronto : Janet Marten |
Page title is important for good search engine rank. The big
SE's also provide local search functions so be sure to include
the names of any surrounding cities or towns within the context
of your business message. |
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Marketing Your Online Appointment System
Clients will hear of your new service either directly from you
or from other clients. All of the necessary information for
online booking will have been included on your homepage or you
will have inserted the links and instructions at your website.
The Help
Desk includes a 5 point guide that explains the
basic steps to online booking. You can also print those steps
on your courtesy cards.
When linking from your website it is imperative that you provide
links that will complement a smooth browsing experience. The links for logging in
and navigating the system must be thoughtfully integrated into
the design of your booking page.
Review the three options for linking into this appointment system from your web site.
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